|

Restaurant Wine, Issue 94 (March/April 2003)
Multi-Unit Wine Program Issue
Operation Profile: How
does a growing, successful multi-unit company sustain an
equally successful wine program? That challenge is being
met by the wine director at this Detroit-area company, which
operates five restaurants. Her focus on customer service,
server wine training, wine merchandising, and wine events
has earned this company a reputation for excellence in its
wine program, and customer loyalty.
Notebook: "Get The
Word Out About Wine Events At Your Restaurant." There
is an excellent free Internet site that can help restaurants
attract more customers to their wine dinners, classes, tastings,
and special events.
Notebook: "Wine Lists
Enter The 'Cork-Free' Zone." As more and more screw
cap stoppered premium wines are released, these wines are
beginning to find themselves listed on wine lists as being
"cork free". One restaurant in St. Helena, California
recently launched its "Cork-Free Wines" page in
its wine list.
Wine Reviews: 175 recommended
wines. Highlights include top-rated Portos; excellent moderately
priced California Chardonnays; great red wine values from
California (Merlot, Cabernet, Zinfandel, Syrah, etc.); leading
wines from Australia; wonderful white and red wines from
Italy; and several selections from New Zealand.

|