Issue 113 & 114: The USA Wine Market On-Premise
Issue
Exclusive 2005 USA Reports: Top 100 Wine Brands,
Top 60 SKUs, Entire Market Overview
1. Restaurant Wine Top 100 Wine Brands
Sold in USA Restaurants, 2005. This report lists the most popular wines sold in
USA restaurants, ranking them based on estimated case sales
in 2005 in all on on-premise establishments combined.
One of the key findings: wines from three countries accounted
in 2005 for 93 of the brands themselves, and for 96% of
their total sales in USA restaurants. All 100 brands, and
their estimated case sales and share of market, are included
here.
2. Restaurant Wine Top 60 Wines Sold in USA Restaurants,
2005.
This first-ever report lists the top 60 individuals
wines sold across the USA in 2005, ranked according to
estimated case volume.
Key findings: These 60 wines in 2005 accounted for nearly
29% of all on-premise wine revenues in the USA in 2005;
varietal white wines accounted for nearly 50% of Top 60
Wines total sales, and 29 slots, shared by only 3 varietals;
varietal red wines accounted for just over 20% of total
sales in 2005, and 17 of the Top 60 Wines listings. All
60 wines, and their estimated case sales and share of market,
are included here.
3. Restaurant Wine 2005 USA Total On-Premise Wine Market
Overview, By Category.
A breakdown of the entire USA on-premise
wine market, 2005, according to our estimates. This exclusive
overview breaks down estimated on-premise sales by major
wine types, including: generic wines; white varietal wines
(Chardonnay, Pinot Gris/Grigio, Sauvignon Blanc, Riesling);
roses; red varietal wines (Merlot, Cabernet Sauvignon,
Syrah/Shiraz, Pinot Noir); fortified wines & vermouth;
and sparkling wine.
Operation Profile
This Denver restaurant has nearly doubled its total wine
sales in the 27 months it has been opened, and lifted
wine’s share of total sales to 40%, while strengthening
customer loyalty. The wine manager at this unassuming
neighborhood restaurant has found fun, non-intimidating
means of encouraging customers to sample new wines, and
has developed one of the most unique Reserve wine lists
we have ever seen.
Wine Recommendations
Over 200 recommendations (out of &1000+ tasted), from
the US, Australia, Chile, France, Italy, New Zealand, Portugal,
South Africa, and Spain.
Some of the highlights: superb California Chardonnays & Pinot
Gris; exceptional new release Cabernet Sauvignons from
Sonoma County & Napa Valley; great value USA Merlots & Petite
Sirahs; first rate California Pinot Noirs & Syrahs;
highly recommended Australian Shirazs; reasonably priced
gems from France’s Beaujolais, Burgundy, and Rhone
Valley districts; fine quality Piedmont reds from Italy;
a range of terrific New Zealand varietal whites; 13 new
discoveries from South Africa; and several delicious new
reds from Spain—all priced under $180/case wholesale.
